Empowering Skincare Education in Saudi Arabia – A Clean Beauty Campaign with Luminore

When Noor, a visionary female entrepreneur from Saudi Arabia, set out to introduce themed Korean skincare boxes with her brand Luminore to women in her home country, she knew her brand needed a visual identity that spoke to purity, elegance, and education. Many Saudi women are new to Korean skincare - and in some cases, to multi-step skincare routines altogether - so the imagery had to feel approachable yet aspirational.

That’s where I came in. As a London-based luxury beauty photographer, I specialise in creating clean, minimal beauty photography that elevates skincare brands and resonates with a global audience. For this campaign, the brief was clear: capture the founder’s story with the same refinement and precision as the products themselves.

We built the shoot around soft natural light, uncluttered compositions and a restrained colour palette to reflect the brand’s clean beauty ethos. The resulting images feel fresh, timeless, and editorial—perfect for positioning a newcomer in the competitive luxury skincare market.

Each curated box in her range introduces Saudi women to the benefits of Korean skincare: hydration, protection and radiant, healthy skin. My goal was to visually translate that promise, pairing high-end product photography with authentic founder portraits that humanise and strengthen the brand’s narrative.

With the global rise of K-beauty in the Middle East, this project stands at the intersection of cultural education, beauty innovation and luxury brand storytelling. It’s proof that when thoughtful entrepreneurship meets elevated visual content, the result is a brand that can compete on the world stage.