There is a moment — a fraction of a second — when a cosmetic product stops being packaging and becomes pure material. Glossy, architectural, alive. This image is that moment. Shot in my London studio, this close-up captures a deep crimson nail polish being pulled from a brush — the gel formula stretching into a fan of fine threads, each one catching the light with micro-glitter suspended in the lacquer. It is one of my favourite kinds of shot to produce: technically demanding

In today’s beauty industry, AI-generated imagery is making waves. From ultra-polished model shots to entirely AI-designed campaigns, technology is evolving fast. But when it comes to beauty photography -especially for skincare, haircare and cosmetics - authentic, real-life visuals are more important than ever . Why Authentic Beauty Photography Wins Beauty customers are savvy. They can spot overly retouched skin or AI-generated models in seconds. What they want is real texture