Cosmetic Texture Photography by Kathrin Werner in London.

The biggest beauty photography trends in London right now are real skin texture, sensory product textures, stills and motion shot together, considered use of AI, and quieter, more restrained styling.

In today’s beauty industry, AI-generated imagery is making waves. From ultra-polished model shots to entirely AI-designed campaigns, technology is evolving fast. But when it comes to beauty photography -especially for skincare, haircare and cosmetics - authentic, real-life visuals are more important than ever . Why Authentic Beauty Photography Wins Beauty customers are savvy. They can spot overly retouched skin or AI-generated models in seconds. What they want is real texture