The biggest beauty photography trends in London right now are real skin texture, sensory product textures, stills and motion shot together, considered use of AI, and quieter, more restrained styling.

I spent years in biochemistry before I picked up a camera professionally. People tend to find this surprising. Photographers aren't supposed to have pipettes in their past. But the more I work in beauty photography, the more I think the two disciplines have in common — and the more I suspect my scientific training is quietly doing a lot of the heavy lifting. Precision isn't a personality trait. It's a practice. In a lab, a misaligned variable ruins an experiment. On set, a mi

Discover how to use your budget efficiently when commissioning luxury Skincare Campaigns or Evergreen assets in London.

In today’s beauty industry, AI-generated imagery is making waves. From ultra-polished model shots to entirely AI-designed campaigns, technology is evolving fast. But when it comes to beauty photography -especially for skincare, haircare and cosmetics - authentic, real-life visuals are more important than ever . Why Authentic Beauty Photography Wins Beauty customers are savvy. They can spot overly retouched skin or AI-generated models in seconds. What they want is real texture