Commercial Beauty & Product Campaigns
Sculpted by Aimee - Model Campaign
ICI Paris - Product Campaign - Motion & Stills
Sculpted by Aimee - Product Campaign
Campaign work, shot in studio or on location across the UK and Europe. I work with beauty brands at every stage - from independent launches to multi-market campaigns - producing imagery that's consistent, commercially considered, and built to last across channels. Full production available. Get in touch.
Commercial beauty photography covers the imagery brands use to sell rather than simply show a product: hero campaign shots, advertising visuals, launch imagery, social and paid media content, and the images that carry a brand's identity across a season or campaign. Working across skincare, cosmetics, haircare and wellness, I build each shoot around how the final images will be used - a still that needs space for copy in an ad, a set of frames built for a paid social campaign, or a single strong hero image for a launch. The result should feel considered and true to the brand, not just technically well-lit: the kind of imagery that gets used again and again across a campaign's lifetime rather than sitting unused after one post.
I've shot commercial beauty campaigns for brands including Cactus Laser Clinic, Poutsaver and Skinwork, several of whom have booked repeat shoots. Fran at Cactus Laser Clinic, who has worked with me across two separate businesses, describes it this way: "She has the perfect balance of professionalism and warmth that instantly puts everyone at ease on set. Her eye for detail is unmatched, and the quality of her work speaks for itself, she's truly understood my brand's identity and that has always been reflected in the photography." Caro at Poutsaver adds: "Her work is precise yet incredibly creative... a thousand thanks and 5 stars." That combination, brand-led creative direction plus a fast, reliable turnaround, is what most commercial clients are booking for.
Bigger campaigns get full production support rather than photography alone. I work from your creative deck, usage and timeline to put together a tailored quote and production plan, then handle as much or as little as you need - art direction, casting, styling, props, studio and crew - through a trusted network of predominately female creatives, ensuring premium execution at every level. Pre-production keeps everything aligned through clear communication and regular updates; shoot days are run efficiently against a shot list while leaving room to follow what's working on set; and post-production delivers retouched stills (and motion, where needed) to brand guidelines within an agreed timeframe, ready to launch. Selected work is also syndicated via Blaublut for editorial and press use.
With a background in fine art and commercial production, I bring both a considered eye and technical precision to every shoot, working with everyone from emerging beauty labels to established global brands. The aesthetic clients come back for is crisp, real and a little clinical - skin, texture and product rendered honestly rather than over-retouched - because that's what tends to perform across ecommerce, print and campaign use alike. Shoots run from my London studio or on location, depending on the brief.
FAQs
What is commercial beauty photography, exactly?
It's photography created specifically for marketing and sales use - campaign hero shots, advertising imagery, launch visuals and paid social content - as opposed to purely editorial or personal work.
What kind of beauty brands do you work with?
Skincare, cosmetics, haircare and wellness brands of all sizes, from emerging independent labels to established global names, including repeat clients such as Cactus Laser Clinic, Poutsaver and Skinwork.
Do you offer full production, not just photography?
Yes. I can manage the whole production - art direction, casting, styling, props, crew and location - through a trusted network of creatives, or slot in as the photographer alongside your existing team.
Can you shoot both stills and motion for a campaign?
Yes, stills and motion can be captured in the same production, which is often more efficient than running them as two separate shoots.
Where are shoots based?
Primarily from my studio in London, with on-location shoots available depending on the brief and brand needs.
How do I start a commercial shoot enquiry?
Get in touch with your creative brief, timeline and intended usage, and I'll put together a tailored quote and production plan.