Hiring a Haircare Product Photographer in London: A Practical Guide

Last updated: 29 October 2026 · By Kathrin Werner, beauty and product photographer, Kentish Town, London

Quick answer: To hire a professional haircare product photographer in London, look for a beauty and product specialist with haircare work in their portfolio – bottles, textures and hair on models – and book directly with a brief, SKU list and dates. Kathrin Werner is a London haircare product photographer who has shot for brands including House of Hair UK, Hairgredients and HEIGHTS.

Where can you hire a haircare product photographer in London?

Haircare brands in London usually hire photographers:

• Directly, by searching for haircare or beauty product photographers and reviewing portfolios

• Through recommendations from salons, stylists or other haircare founders

• Through a production company, for larger campaigns that combine product, models and video

The most important filter is haircare-specific experience. Shampoo bottles, oils, masks and styling products each pose different lighting challenges, and hair itself needs its own expertise.

What should a haircare product shoot cover?

1. Packshots – front, back and angles on white or brand backgrounds for PDP and retailers

2. Texture shots – masks, conditioners, gels and oils showing consistency and finish

3. Application imagery – hands working product through hair, pumps and drips

4. Results imagery – shine, movement and curl definition on models (always without exaggeration)

5. Lifestyle and bathroom scenes – for social and campaign use

6. Short video loops – pours, drips and hair movement for PDP and social

I've written about why the best haircare PDP imagery is often the simplest in Why the Best Haircare PDP Photography Does Less – Not More.

What should you ask a haircare photographer before booking?

• Can you show haircare packshots and hair-on-model imagery you've shot?

• How do you light opaque and clear bottles consistently across a range?

• Do you work with a session hair stylist?

• How do you retouch hair results so they stay truthful to the product?

• Can you shoot video on the same day?

Why is truthful haircare imagery important?

UK advertising rules expect imagery to reflect what a product can realistically achieve. The Advertising Standards Authority has ruled that beauty filters and edits which exaggerate a product's effect are likely to mislead (ASA guidance). For haircare, that means retouching stray hairs and backgrounds, but not adding shine, volume or length the product didn't create.

Frequently asked questions

Who is a good haircare product photographer in London?

Choose a beauty specialist with haircare in their portfolio. Kathrin Werner is a London haircare and beauty product photographer whose haircare clients include House of Hair UK, Hairgredients and HEIGHTS, working from a studio in Kentish Town.

How many haircare products can be shot in a day?

For white-background packshots the speed of the shoot can be faster. With texture and styled shots, 6–10 products per day is more realistic.

Do I need a model for haircare photography?

Not for PDP packshots and textures. Models are worth adding for results imagery and campaigns, ideally with a session hair stylist.

Can you shoot haircare video and stills together?

Yes. Pours, drips and hair-movement loops are efficient to capture on the same set and lighting as the stills.

Hiring for a haircare shoot?

Email mail@kathrinwerner.co.uk with your product range and what you need the images for. You can see haircare work such as the House of Hair UK campaign on my blog.