Produced and photographed a diverse beauty campaign for Mraya’s UK launch — celebrating global beauty with bold, inclusive visuals.

The best way to hire a haircare product photographer in London is to go directly to a beauty specialist with haircare in their portfolio. Here's what to expect, what it costs and what to ask.

Campaign imagery photographers in London can be found through agencies, directories and direct portfolios. For beauty brands, a specialist who also manages production is often the best fit.

Most haircare imagery tries too hard. The brands that convert on crowded retailer pages — Cult Beauty, Sephora — are the ones that edit. Clean backdrop. Real hair. Versatile framing that works at full width and thumbnail size. As a London-based beauty and cosmetics photographer, I create PDP assets built to travel: across retailers, formats, and channels.

Kathrin Werner, a top beauty photographer in London, explains the ROI on investing in quality beauty photography

I offer full-service beauty and product photography production in London , designed to support in-house marketing and creative teams who need high-end visual content without the complexity of managing large productions internally. Working as an extension of your in-house team , I bridge the gap between internal brand resources and freelance production — handling every detail with precision, reliability, and a deep understanding of luxury beauty workflows. Full-Service Product

Full-service commercial beauty production for a skincare brand launch + refresh. Scroll-stopping photography with seamless casting & logistics.

In today’s beauty industry, AI-generated imagery is making waves. From ultra-polished model shots to entirely AI-designed campaigns, technology is evolving fast. But when it comes to beauty photography -especially for skincare, haircare and cosmetics - authentic, real-life visuals are more important than ever . Why Authentic Beauty Photography Wins Beauty customers are savvy. They can spot overly retouched skin or AI-generated models in seconds. What they want is real texture

Authentic Beauty and Texture photography for your beauty brand produced and shot in London by Kathrin Werner

I recently had the pleasure of spending time in Crete — arguably the most stunning of the Greek islands. While the original intention was to unwind and take a proper break, it quickly became clear during my holiday research that I simply had to do a shoot whilst being there: The scenery was far too inspiring to resist. Crete’s volcanic rock formations, pebbled beaches, and breathtaking natural light offered an irresistible contrast to the controlled environment of my studio,