Being a Beauty Photographer also comes with the responsibility to make things more real - at least in my eyes. Over-edited images (Looking at you, Instagram filters!) are part of our daily media consumption. And it needs to change. We can make the model/skin/product....make look more real and STILL give them the aura of perfection. It starts with a great crew that is skillful and will realise a natural finish on glam without making the skin look cakey or the hair too perfect.

As a beauty photographer I have lots of talented retouchers reaching out to me about raw images to retouch for their portfolio. I'd love to give everyone the chance to do so, but always struggled to keep up with the requests and new imagery in the weekly whirlwind of being a freelancer. Hence, I decided to move everything online and set up my own Retouching Challenge with a selection of three 'barely-there', natural make up images. The beautiful glowy make-up by Marie Reitner

Hand photography had become incredibly popular in the last years. Weather it is in cosmetics & beauty photography, to show an application process, to showcase nail products or just to introduce 'a human touch' - it's a versatile tool to make a product more real and approachable. It's especially 'handy' if the beauty campaign has been shot, but the Instagram machine still needs to be fed. If you want to hear more about strategies for content from a beauty photographer's perspe

For the very first birthday of Plantopia (the little sister of Ted Baker Beauty and Noughty ), I was asked to create product photography and a GIF including florals and a No1! Loving all things plants, we jumped straight into it. Shooting in my photo studio in Kentish Town, London, we had all the space and time we needed to bring the client's vision to life. Thank you for great team work and an all female team for the best vibes on set! CD: Caroline Coker Set: Lauren Becker

Beauty Photography by Kathrin Werner for Lottie London. Christmas Beauty Campaign

Working with new creatives to realise specific ideas in test and editorial shoots is one of the great things I love about my job. This...

Beauty Campaign for ST.. Essentials

Beauty Photography by Kathrin Werner for Bear Beauty Botanicals. Beauty Photographer Commercial Photographer

Beauty editorial work with Marie Reitner and Tolu @ Body

Humbled to be featured in L'Officiel Lithuania - this little test turned out well due to a great team effort. Shooting editorials is not...