In today’s beauty industry, AI-generated imagery is making waves. From ultra-polished model shots to entirely AI-designed campaigns, technology is evolving fast. But when it comes to beauty photography -especially for skincare, haircare and cosmetics - authentic, real-life visuals are more important than ever . Why Authentic Beauty Photography Wins Beauty customers are savvy. They can spot overly retouched skin or AI-generated models in seconds. What they want is real texture

Authentic Beauty and Texture photography for your beauty brand produced and shot in London by Kathrin Werner

Fine Jewellery Photography with Megan Brown

I recently had the pleasure of spending time in Crete — arguably the most stunning of the Greek islands. While the original intention was to unwind and take a proper break, it quickly became clear during my holiday research that I simply had to do a shoot whilst being there: The scenery was far too inspiring to resist. Crete’s volcanic rock formations, pebbled beaches, and breathtaking natural light offered an irresistible contrast to the controlled environment of my studio,

Working with the team of Ashiana London on our 2nd shoot! The brief was centred around capturing their staple collection as well as new designs in a variety of backgrounds, outfits and detail shots. HMUA by Panda Makeup Lighting, Jewellery Photography & colour grading by me. Choosing the lighting design for the campaign was based on the need to light even small items of jewellery with kick and make them stand out. It also needed to be versatile and work from all angles, whils

At the end of last year I had the pleasure working with the team from Belif Europe and Foundation Agency ( Liberty Marketing ) to launch their re-formulated skincare products on the European market. The brief evolved around all natural, glowing and hydrated skin and showcasing their key products in single portraits as well as group shots on a variety of backgrounds. Lighting, beauty photography and retouching was executed by myself, whilst MUA Marie Reitner prepared the mod

Natural Beauty Photography by Kathrin Werner in London, showing a soft and skincare inspired lighting

My approach to contemporary beauty photography

As a 'do it at home' gel polish brand, Mylee gained great following during the COVID-19 pandemic, but they keep shaking up the nail industry with new products to create showstopping nail art. I had the pleasure to work with their creative team on a vast range of briefs - from the below pictured campaign product photography imagery to their e-commerce needs for various platforms. The every changing variety of briefs and continuous need for new imagery, made working with Mylee

Cosmetic Texture Photography by Kathrin Werner in London