Belif Campaign - Launching the Korean Beauty Brand with Skincare Photography in the UK

At the end of last year I had the pleasure working with the team from Belif Europe and Foundation Agency (Liberty Marketing) to launch their re-formulated skincare products on the European market.

The brief evolved around all natural, glowing and hydrated skin and showcasing their key products in single portraits as well as group shots on a variety of backgrounds.

Lighting, beauty photography and retouching was executed by myself, whilst MUA Marie Reitner prepared the models for the shoot.

Giving the models the 'glow' and sparkle in the eyes, I light them with a variety of smaller light sources, keeping them even but with enough 'kick' to ensure lots of reflection, even in the group images.