My approach to contemporary beauty photography

As a 'do it at home' gel polish brand, Mylee gained great following during the COVID-19 pandemic, but they keep shaking up the nail industry with new products to create showstopping nail art. I had the pleasure to work with their creative team on a vast range of briefs - from the below pictured campaign product photography imagery to their e-commerce needs for various platforms. The every changing variety of briefs and continuous need for new imagery, made working with Mylee

Cosmetic Texture Photography by Kathrin Werner in London

Being a Beauty Photographer also comes with the responsibility to make things more real - at least in my eyes. Over-edited images (Looking at you, Instagram filters!) are part of our daily media consumption. And it needs to change. We can make the model/skin/product....make look more real and STILL give them the aura of perfection. It starts with a great crew that is skillful and will realise a natural finish on glam without making the skin look cakey or the hair too perfect.

Hand photography had become incredibly popular in the last years. Weather it is in cosmetics & beauty photography, to show an application process, to showcase nail products or just to introduce 'a human touch' - it's a versatile tool to make a product more real and approachable. It's especially 'handy' if the beauty campaign has been shot, but the Instagram machine still needs to be fed. If you want to hear more about strategies for content from a beauty photographer's perspe

For the very first birthday of Plantopia (the little sister of Ted Baker Beauty and Noughty ), I was asked to create product photography and a GIF including florals and a No1! Loving all things plants, we jumped straight into it. Shooting in my photo studio in Kentish Town, London, we had all the space and time we needed to bring the client's vision to life. Thank you for great team work and an all female team for the best vibes on set! CD: Caroline Coker Set: Lauren Becker

Remote Product Photography for London based Beauty and Cosmetic Client Hairgredients by Kathrin Werner

As I haven't tested a lot last year, I made it a priority to change this in 2023. Creating not only fresh #content but also meet and work with new creatives is vital to a healthy freelance career. The beauty photography I wanted to create ranged from clean, natural shots to heavy glam with jewellery focus. My intention is to shoot more jewelery campaigns this year, so I am intentionally building a portfolio in this direction. Hence I connected with a great team and created a

YOUR HEIGHTS is extending their product range by introducing their new SMART PROBIOTIC . Backed up by a plethora of research into the gut-wellbeing connection, they've created a new product to help with issued caused by an unbalanced gut flora. Using probiotics as well as prebiotics (!) which don't need to be stored in the fridge. The clean aesthetic of this product & commercial beauty photography campaign is right up my street and it was great to work with Yusuf and the team

Beauty Photography by Kathrin Werner for Lottie London. Christmas Beauty Campaign