In today’s beauty industry, AI-generated imagery is making waves. From ultra-polished model shots to entirely AI-designed campaigns, technology is evolving fast. But when it comes to beauty photography -especially for skincare, haircare and cosmetics - authentic, real-life visuals are more important than ever . Why Authentic Beauty Photography Wins Beauty customers are savvy. They can spot overly retouched skin or AI-generated models in seconds. What they want is real texture

Authentic Beauty and Texture photography for your beauty brand produced and shot in London by Kathrin Werner

I recently had the pleasure of spending time in Crete — arguably the most stunning of the Greek islands. While the original intention was to unwind and take a proper break, it quickly became clear during my holiday research that I simply had to do a shoot whilst being there: The scenery was far too inspiring to resist. Crete’s volcanic rock formations, pebbled beaches, and breathtaking natural light offered an irresistible contrast to the controlled environment of my studio,

At the end of last year I had the pleasure working with the team from Belif Europe and Foundation Agency ( Liberty Marketing ) to launch their re-formulated skincare products on the European market. The brief evolved around all natural, glowing and hydrated skin and showcasing their key products in single portraits as well as group shots on a variety of backgrounds. Lighting, beauty photography and retouching was executed by myself, whilst MUA Marie Reitner prepared the mod

Natural Beauty Photography by Kathrin Werner in London, showing a soft and skincare inspired lighting

My approach to contemporary beauty photography

Being a Beauty Photographer also comes with the responsibility to make things more real - at least in my eyes. Over-edited images (Looking at you, Instagram filters!) are part of our daily media consumption. And it needs to change. We can make the model/skin/product....make look more real and STILL give them the aura of perfection. It starts with a great crew that is skillful and will realise a natural finish on glam without making the skin look cakey or the hair too perfect.

As I haven't tested a lot last year, I made it a priority to change this in 2023. Creating not only fresh #content but also meet and work with new creatives is vital to a healthy freelance career. The beauty photography I wanted to create ranged from clean, natural shots to heavy glam with jewellery focus. My intention is to shoot more jewelery campaigns this year, so I am intentionally building a portfolio in this direction. Hence I connected with a great team and created a

YOUR HEIGHTS is extending their product range by introducing their new SMART PROBIOTIC . Backed up by a plethora of research into the gut-wellbeing connection, they've created a new product to help with issued caused by an unbalanced gut flora. Using probiotics as well as prebiotics (!) which don't need to be stored in the fridge. The clean aesthetic of this product & commercial beauty photography campaign is right up my street and it was great to work with Yusuf and the team